Tailored Travel Across China, Asia and Beyond!

about CBTravel & Event

who we are

Tailored Travel Across China, Asia & Beyond!

With over 25 years of experience, CBTravel & Event specializes in designing immersive, customized journeys across China and Asia. From curated cultural experiences to cross-border adventures and small group departures, we bring travelers closer to the region’s people, landscapes, and living heritage.
Based in Shanghai and working globally, we blend local insight with international standards to deliver meaningful, unforgettable travel.

Our Team & Philosophy

Personal. Flexible. Globally Minded.

Led by founder Christy Chen Moeller, our small and passionate team brings together years of on-the-ground knowledge and cross-cultural expertise. We’re personally involved in every trip we design, ensuring each experience is thoughtful, seamless, and tailored to the traveler. Our strong network across the region allows us to offer both the unexpected and the essential — with care and flexibility.

Events & Collaborations

Study Tours, Incentive Travel & Cultural Programs

We’ve partnered with universities, embassies, and global companies to deliver custom programs across Asia — from study tours and leadership immersions to incentive trips and executive retreats.
Each journey is crafted with care, cultural sensitivity, and deep local access. While we respect client confidentiality, you can explore some of the destinations and themes we've covered — from Innovation in Dubai to Global Studies in Shanghai.
Explore Past Destinations

Watch highlights from recent events

Outbound Travel & global Exchange

Bridging East and West

While we bring international travelers into China and Asia, we also help Chinese travelers explore the world - especially Europe and the Nordic region. Our team’s deep cultural fluency allows us to create journeys that bridge understanding, foster genuine exchange, and respect diverse expectations.

Why Travel With Us

Your trusted local partner for curated travel in China, Asia, and beyond.

At CBTravel & Event, we proudly support a wide range of travel partners — from tour operators and travel advisors to universities, corporations, and individual explorers. Whether you're seeking a trusted local DMC, tailored travel design, or commissionable group departures, we deliver flexible, expert solutions across China and Asia.
Trusted B2B Partner & DMC
With over 25 years of experience, we offer reliable on-the-ground support, from tailored itineraries to full logistics and cultural access.
Customizable & Commissionable Tours
Our small group journeys are ideal for reselling, and we customize experiences for private groups, study tours, and incentives.
Cross-Border & Regional Specialists
We design seamless itineraries linking China with Southeast Asia, the Himalayas, and Central Asia—backed by deep local networks.
Personal Approach, Global Standards
We combine cultural insight with precision planning to meet the needs of both professionals and independent travelers.

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